Our founders have devoted their careers refining a Strategic Product Development Methodology that uncovers and nurtures a culture of innovation. By focusing on understanding the human experience we create products that truly enhance people’s life’s and capture market opportunities.
1 : Explore
Concepts explored
Competitive Analysis
Design alternatives & features reviewed and developed
2 : Design
Product Matrix generated & preliminary targets are identified
Refinement - multiple feature configurations considered
Preliminary 2 & 3 dimensional volumetrics & improvements
3 : Validate + Document
Designs translated into techpack for prototyping - 3 initial rounds / 36 prototypes sampled & revised
Formal Techpack refine design - 2 more rounds creating 12 pre-production samples
Production specification Techpack to build first article 'golden sample'
4 : Promotion
Social media push to introduce products to market & gain following
Promotional offers for early adopters
PreOrders are offered periodically to Insiders as we launch new products to the market.
5 : Produce
Final samples are evaluated utilizing all production fabrics
Golden sample defining all production details are approved
All materials, fabrics, and hardware items necessary for full production run ordered and 1st production begun