Look For New Products Coming Soon to INDIEGOGO - Mid September

Woven Granite was born from decades of design leadership and creative vision. Our founders - seasoned Industrial Designers, Andrew J Covault and Keith Poulson, each with a three decade long track record of shaping iconic products across consumer products, premium electronics, outdoor gear, tech, and lifestyle sectors — bring together deep expertise and a passion for creating purposeful innovation.

More than a business partnership, ours is a shared vision rooted in years of collaboration, beginning as young professionals united with a belief in the power of listening to and empathizing with users to create products that genuinely enhance their experience. Woven Granite is a brand built to craft what’s next.

KEITH POULSON

CoFounder

Visionary Industrial Designer with three decades of expertise spanning both corporate and consultancy realms - orchestrating innovation for clients ranging from industry giants Polaris and Sony to disruptors Red Bull, Skullcandy and Ogio. From Art Center College of Design and corporate positions, Keith redefined product development as founder of his award winning design consultancy Elevation. Collaborations have resulted in iconic products that resonate with consumers worldwide. With over 40 patents, Keith's designs continue to garner commercial financial acclaim, and a place among the World’s revered institutions - the Louvre Museum in Paris, MoMA in New York, and the Smithsonian Institution.

ANDREW J COVAULT

CoFounder

As a strategic innovator, Industrial Designer, and brand-driven entrepreneur, Andrew is known for elevating product design, redefining brand identity to capture market opportunities through consulting and equity partnerships. At 26, he launched his first firm, evolving it into Innoworks—an award-winning consultancy recognized internationally for standout design across consumer, premium electronics, outdoor gear & hydration. Andrew's work turns innovation into impact earning 9 international patents, trademarks, honors include IDEA and Good Design Awards, CES Awards, a #1 product in 900+ U.S. retail stores and a place in the Chicago Athenaeum Museum of Architecture and Design.

More on Keith’s Story

Keith's journey through the realm of product development reads like a saga of innovation and success spanning over three decades.  With a profound expertise amassed over years of honing his craft, Keith has left an indelible mark on the industry as an Industrial Designer.

From the inception of his career, Keith has been instrumental in shaping the landscape of product development both internally within companies and as a sought-after consultant.  As the visionary behind Elevation, his own design consultancy nestled in the mountains of Loveland, Colorado, Keith has orchestrated the design development process for a diverse array of clients ranging from Fortune 500 giants to ambitious startups.  His keen eye for design and strategic acumen enabled him to deliver innovative solutions that consistently exceeded expectations.

Keith’s client roster reads like a who’s who of the industry, including renowned names such as Mercury Marine, Nike, Dell, and Sony, Ogio, Fishpond, Eddie Bauer among others.  His prowess in crafting compelling designs has not only catapulted numerous companies to success but has also generated hundreds of millions of dollars in growth for his clients.  As a further testament to his knowledge of design and innovation he has served as an expert witness on intellectual property in patent infringement cases.

During his tenure as the Design Manager for Evenflo/Gerry Baby Products, Keith co-founded Gerry’s New Business Development Group, an early example of his entrepreneurial spirit.  Together, his group identified, created, and launched new product categories, seizing lucrative opportunities in the marketplace.

The accolades bestowed upon Keith are evidence to his unparalleled talent and dedication.  With over 40 patents to his name and a plethora of design awards under his belt, he has cemented his legacy as a trailblazer in the field of Industrial Design, with designs showcased in prestigious institutions such as the Louvre Museum in Paris, the Smithsonian Institute, and the Museum of Modern Art in New York.

A graduate of the esteemed Art Center College of Design in Pasadena, California. Keith's Bachelor of Science Degree in Industrial Design laid the foundation for his illustrious career.  In essence, Keith’s story is not just one of professional achievement, but to the transformative power of design to shape the world around us.  Between his hectic schedule creating for his clients many projects, it is not too uncommon to find him hiking or mountain biking his favorite trails in the Colorado mountains with his family or quietly fly fishing on a Colorado stream contemplating his next transformative design for Woven Granite.

More on Andrew’s Story

Constantly seeking to innovate, Andrew is invigorating his work with deeper meaning, using design as a catalyst to inspire and benefit others.  Recognized as an entrepreneurial innovator, he has spearheaded numerous programs that have led to product launches, patents, trademarks, and successfully negotiated licenses for his designs.

Starting his first consulting firm at age 26, he quickly became integral to elevating clients’ innovation, launching ventures in 3 global markets and receiving multiple international awards for their work.  Andrew has built two award winning consultancies that ultimately merged into Innoworks Inc.  From its early foundation, Innoworks was conceived as a creative venture embodying two personalities, one consulting, the other entrepreneurial ventures to create, produce, and launch innovations to market under equity partnerships.

One Innoworks proprietary program quickly evolved into a license equity partnership with the Eddie Bauer brand, who were seeking to revitalize their hydration gear category in Target stores. The product created by Innoworks became the number 1 seller in its category at 910 US retail locations, selling well over $14.4 million in retail sales for 4 years and led to a global co-branding agreement between Innoworks and GE Plastics.  Not only did the design conceived by Innoworks greatly increase sales, but it introduced the functional ‘flip-up drinking spout’ to the reusable water bottle category, a design that has since been adopted by every competitor.

Andrew has consulted with Fortune 500 companies and ambitious startups aiming to dominate their industries. One such startup, ZōN Audio, created by a former partner in Imax who provided all the immersive environmental sound technologies for Imax theaters worldwide did just that.  The design language Innoworks created for the product line launch won rave reviews, and ZōN Audio went on to win the CEA Mark of Excellence, CE Pro Innovator of the Year Award, CES Innovation Award and was a huge market success.

Other client’s included Coleman Outdoors, Coleman Japan, Coleman International, IMAX/Sonics, Coca-Cola, ZōN Audio, Fisher Price, American Rec, PepsiCo, Eddie Bauer, Abu Garcia, and Target Stores.  Each collaboration has been a testament to his ability to transform visionary ideas into market-leading products.

Andrew’s journey, one of perpetual reinvention and meaningful contributions fueled by his education and professional experiences and by his personal life as well.  After the loss of his wife to cancer, he took an extended hiatus from consulting to take on the roll of single parent for his young children.  We honor her memory through our 1% Initiative. Today, Andrew is remarried and he, his wife and their five children have great hope for the future.  He is an avid reader, continuing his studies of innovation strategies, Bauhaus principles, Eastern meditation, and exploring the spiritual and human creative potential.  A holistic approach resonates in his personal, family and professional pursuits including this new venture.

GIVING 1% PHILOSOPHY

Beyond providing mere product innovation.  Woven Granite embodies a philosophy of stewardship as a core priority of our founders. We believe in extending our impact far beyond the realm of tool gear. 

As we weave threads of gratitude and dedication into our corporate culture - we pledge to support individuals and organizations who . . . Inspire Us, Safeguard Our Freedoms, and work to Better Our Planet, by committing to Give 1% of Top Line Revenue to worthy causes

Starting in July check out our Journal Blog where we will showcase our efforts, these inspirational groups and how our packs are having a real impact. Follow the links below for individual inspirational stories.