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2 PROFESSIONALS, COLLABORATING OVER 3 DECADES, CULMINATES IN THE WOVEN GRANITE STORY

Our founders, each with unique career paths and a shared history of collaboration, have joined forces to launch Woven Granite.  A combined expertise as professional industrial designers for over 3 decades leading to the creation of breakthrough products across consumer, high-end electronics, outdoor sports gear, soft goods, hydration equipment, and children’s products for some of the world’s most renowned global brands.  Mutual insights, philosophies, and combined guidance culminate in this exciting new venture.

KEITH POULSON

CoFounder

Keith, a visionary Industrial Designer with over three decades of experience spanning both corporate and consultancy realms, Keith’s impact has been nothing short of revolutionary.

His journey began at the esteemed Art Center College of Design, where he honed his craft in Product Design.  Armed with unparalleled design sensibility, Keith embarked on a mission to redefine product development.  As the founder of Elevation, his design consultancy, he has orchestrated innovation for clients ranging from industry giants like Polaris and Sony to emerging disruptors like Red Bull, Skullcandy and Ogio.

Keith’s collaborations have resulted in iconic products that resonate with consumers worldwide.  Adorned with over 40 patents, his designs have not only garnered commercial acclaim but have also found a place among the world’s revered institutions including the halls of the Louvre Museum in Paris, the Smithsonian Institute, and the Museum of Modern Art in New York.

“Empathy lies at the heart of design. It’s not just about creating something visually appealing or technically functional; it’s about deeply understanding the human experience and using that understanding to craft solutions that enhance people’s lives. When designers truly empathize with their users, they can create products and experiences that resonate on a deeper level and make a real difference.” Keith

More Keith’s Story

More on Keith’s Story

Keith Poulson’s journey through the realm of product development reads like a saga of innovation and success spanning over three decades.  With a profound expertise amassed over years of honing his craft, Keith has left an indelible mark on the industry as an Industrial Designer.

From the inception of his career, Keith has been instrumental in shaping the landscape of product development both internally within companies and as a sought-after consultant.  As the visionary behind Elevation, his own design consultancy nestled in the mountains of Loveland, Colorado, Keith has orchestrated the design development process for a diverse array of clients ranging from Fortune 500 giants to ambitious startups.  His keen eye for design and strategic acumen enabled him to deliver innovative solutions that consistently exceeded expectations.

Keith’s client roster reads like a who’s who of the industry, including renowned names such as Mercury Marine, Nike, Dell, and Sony, Ogio, Fishpond, Eddie Bauer among others.  His prowess in crafting compelling designs has not only catapulted numerous companies to success but has also generated hundreds of millions of dollars in growth for his clients.  As a further testament to his knowledge of design and innovation he has served as an expert witness on intellectual property in patent infringement cases.

During his tenure as the Design Manager for Evenflo/Gerry Baby Products, Keith co-founded Gerry’s New Business Development Group, a testament to his entrepreneurial spirit.  Together, his group identified, created, and launched new product categories, seizing lucrative opportunities in the marketplace.

The accolades bestowed upon Keith are a testament to his unparalleled talent and dedication.  With over 40 patents to his name and a plethora of design awards under his belt, he has cemented his legacy as a trailblazer in the field of Industrial Design, with designs showcased in prestigious institutions such as the Louvre Museum in Paris, the Smithsonian Institute, and the Museum of Modern Art in New York.

A graduate of the esteemed Art Center College of Design in Pasadena, California, Keith holds a Bachelor of Science Degree in Industrial Design, laying the foundation for his illustrious career.  In essence, Keith’s story is not just one of professional achievement, but a testament to the transformative power of design to shape the world around us.  Between his hectic schedule creating for his clients many projects, it is not too uncommon to find him hiking or mountain biking his favorite trails in the Colorado mountains with his family or quietly fly fishing on a Colorado stream contemplating his next transformative design . . . for Woven Granite.

Andrew J Covault

ANDREW J COVAULT

CoFounder

A dreamer at heart, Andrew’s accomplishments as a strategic innovator, an industrial designer, and a brand building entrepreneur have made him sought out by companies wanting to establish their strategic brand identities and expand into new ventures under consulting relationships and equity partnerships.

InnoWorks, a collaborative consulting group he cofounded in 1997 with professional partners in design, intellectual property protection, and finance has become his springboard clearing house for breakthrough products.

Recognized with numerous international awards, patents, and trademarks, including a prestigious IDEA Award sponsored by BusinessWeek Magazine, CES Innovation Award and more, his work has been included in the permanent collection of The Chicago Athenaeum Museum of Architecture and Design.  With the launch of Woven Granite Andrew is entering a new phase of his career with his long term colleague and respected friend to establish a new benchmark for an industry they identified in need of innovation.

“Well designed products tell a story, communicating their purpose and function intuitively through physical form and visual clues.  Product Semantics create an interaction to guide users naturally toward understanding how the product can improve their experience, while projecting a consistent design aesthetic eliciting an emotional response that builds brand loyalty.“   Andrew

More Andrew’s Story

More on Andrew’s Story

Constantly seeking to innovate, Andrew J Covault is on a mission to invigorate his work with deeper meaning, using great design as a catalyst to inspire and benefit others.  Recognized as an entrepreneurial innovator, he has spearheaded numerous programs that have led to product launches, patents, trademarks, and successfully negotiated licenses for his designs.

Starting his first design consultancy at age 26, and quickly becoming integral to elevating one clients’ innovation process launching new ventures in 3 global markets and receiving multiple international awards for their work.  Andrew has built two award winning consultancies, the later being Innoworks Inc.  From its early foundation, Innoworks was conceived as a creative venture embodying two personalities, one consulting, the other entrepreneurial ventures to create, produce, and launch innovations to market under equity partnerships.

One such internal Innoworks program quickly evolved into a license equity partnership with the Eddie Bauer brand, who were seeking to revitalize their hydration gear category, and ultimately became the number 1 seller in its category at 910 US retail locations, selling well over $14.4 million in retail sales for 4 years in Target Stores and led to global co-branding with GE Plastics.  Not only did the design conceived by Innoworks greatly increase sales, but it introduced the functional ‘flip-up drinking spout’ to the reusable water bottle category, a design that has since been adopted by every major competitor in their products.

Throughout his career, Andrew has consulted with Fortune 500 companies and ambitious startups aiming to dominate their industries. One such startup, ZōN Audio, created by a former partner in Imax who provided all the immersive environmental sound technologies for Imax theaters worldwide did just that.  With rave reviews of the design language Innoworks created for the product line launch, ZōN Audio went on to win the CEA Mark of Excellence, CE Pro Innovator of the Year Award, CES Innovation Award and was a huge market success.

Other client’s included Coleman Outdoors, Coleman Japan, Coleman International, IMAX/Sonics, Coca-Cola, ZōN Audio, Fisher Price, American Rec, PepsiCo, Eddie Bauer, Abu Garcia, and Target Stores.  Each collaboration has been a testament to his ability to transform visionary ideas into market-leading products.

Andrew’s journey, one of perpetual reinvention and meaningful contributions is fueled not only by his education and professional experiences but by his personal life as well.  After the loss of his wife and mother of his three children to cancer, he took an extended hiatus from consulting to take on the roll of single parent for his young children.  We honor her memory and others’ contributions through our 1% Initiative.  14 years later Andrew is remarried having found immense joy and hope for the future with his wife and their five children.  He continues with his avid reading and studies in design, innovation strategies, Bauhaus principles, Tai Chi, Eastern meditation, and exploring the spiritual and human creative potential.  This holistic approach resonates in his personal, family and professional pursuits and is now focused on creating an impact with the launch of Woven Granite.

MISSION

Our mission is to redefine how artisans, professionals, and DIY enthusiasts Organize, Carry, and Protect the tools of their trade with the most versatile tool packs on the market.

“Woven Granite is more than an idea or a brand, it’s a lifestyle of perseverance, tenacity, and resilience woven into every aspect of our products.”

DESIGN PROCESS

With over three decades of professional design expertise we have honed our developmental process for maximum innovation impact in design and surpassing customers needs and offer a behind the curtain look.

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WHAT INSPIRES US

Integral in our philosophy, driven by life experiences is a desire to honor the sacrifices and contributions of others.  To support those efforts we have created The 1% Initiative to donate 1% of our top line revenue to worthy causes.