DISCOVERY + EXPLORE • DESIGN • VALIDATE + DOCUMENT • PRODUCE • PROMOTE • DISTRIBUTE

For decades, our founders have careers experimenting with, crafting, and refining a Strategic Product Development process that uncovers and nurtures a culture of innovation. Utilizing this methodology and by focusing on understanding the human experience we create products that truly enhance people’s life’s and capture market opportunities.

KICKSTARTER PROGRAM TIMELINE

Discover + Explore (April - July 2023)
Design (June - August 2023)
Validate + Document (September - December 2023)
Ist SAMPLE PROTOTYPES REVIEWED (January 2024)
2nd SAMPLE PROTOTYPES REVIEWED (February 2024)
3rd ‘Golden’ PROTOTYPES REVIEWED (June - July 2024)
Social Media Promotions (June - August 2024)
Preparation For Kickstarter (July - October 2024)
Kickstarter Fund Raising Campaign (January - February 2025 / 32 Days)
Production (February - April 2025)
Ship Products to US Fulfilment Center (April 2025)
Post Launch Promotion (February - April 2025)
Distribution To Kickstarter Supporters (May 2025)
Benefits of a Kickstarter Launch

Engagement. Connecting with early adopters is crucial for understanding what end users truly value in the tool gear category. Our Kickstarter launch, combined with active pre-launch social media outreach, invites potential customers to get to know the Woven Granite brand—its philosophy, and the compelling story of our founders, and their expertise. This dual approach not only serves as an effective marketing strategy but also helps us secure vital funding.

Insights. Our Kickstarter campaign and vibrant social media communities provide immediate, valuable, real-time feedback, allowing us to gather insights on our products and potential wish lists. We take this feedback seriously, integrating it into our market research to inform future designs while supporting our current product launches.

Autonomy. Crowdfunding platforms like Kickstarter empower us with the financial independence needed to operate without relying on external investment or venture capital. This freedom enables us to concentrate on delivering innovative products that meet customer needs, ultimately transforming our market segment and enhancing lives.

1 : DISCOVER + EXPLORE

Initial meetings held between CoFounders to discuss project objectives, functional parameters, user needs, competitive products & feature analysis to establish product attributes and a Platform for potential study.  Investigate multiple concept designs addressing the objectives, goals, constraints, user orientation, market needs, to evaluate aesthetic, compartmentalization, and organization of tools.

Phase 1 Discover

Activities & Deliverables

  • Analysis of User Interaction: Ergonomics, Ease of Use, Product Understanding, and other issues of concern.
  • Review of branding goals, manufacturing and material options & capabilities.
  • Conduct Competitive & Market Audits, and Cross Category Application possibilities, and User Profile Matrix.
  • Define functional goals, constraints, preliminary features and re-configurations to facilitate design alternatives.
  • Conduct Brainstorm Sessions to establish tool bag configurations and Platforms for evaluation.

Phase 1 Explore

Activities & Deliverables

  • Concepts explored in a series of 2D sketches, CG (Computer Generated) renderings – illustrating design and functional directions.
  • Preliminary fabric panel arrangement alternatives are explored.
  • Simple 3D Concept Form Studies in sheet foam are explored to prove out shape and function of concept.
  • Concepts are evaluated for further development.

2 : DESIGN

Continued development, evolution, and refinement of viable directions in 2D sketches, CG modeling & renderings, building simple 3D form studies; including of unique panel configuration, usability, ‘new’ tool storage organization configuration, and their effects on the chosen design directions.

Phase 2 Design

Activities & Deliverables

  • Finalized Platform and competitive matrix generated.
  • Refinement of design directions in 2D sketches, CG modeling & renderings.
  • Panel and tool organization configuration are refined to establish volume parameters.
  • Rough 3D physical prototypes are created to evaluate aesthetics, usability, and user orientation issues.
  • Preliminary contact with Production Vendor Partners and coordination for feedback of proposed designs.
  • Materials & process investigation.
  • Product surface finish treatments, graphics, and preliminary color studies.

3 : VALIDATE + DOCUMENT

Refinement of chosen designs and the generation of comprehensive documentation in a series of Tech Pack documentation; defining all dimensions, panel construction options, sewing techniques for our Production Vendor Partner to create an iterative series of physical pre-production sample prototype versions for evaluation.

Once selected a final detailed specification Tech Pack for the creation of the ‘Golden Sample ‘ for production gear bags and accessory items is generated.

Phase 3 Validate

Activities & Deliverables

  • Refinement of chosen design solution, in 2-3 size / volume configurations, conducted in 2D and 3D.
  • Generation of 1st and 2nd Tech Pack documents – defining all dimensions, sewing patterns, and details of the proposed gear pack for generation of 1st and 2nd physical pre-production sample prototypes.
  • Product material, color, and surface finish evaluation and specification.
  • Further liaison with Production Vendor Partner to procure material in preparation of sample prototypes.

Phase 3 Document

Activities & Deliverables

  • Refinement of critical details of final product solution to facilitate production.
  • Finalization of detailed revisions to samples to improve design outlined in iterative Tech Pack revisions.
  • CG Solid Model renderings for marketing and promotions.
  • Production Vendor Partner coordination and liaison.
  • Material, color, and surface finish specification.
  • Graphics for products are investigated and created for prototypes.
  • Specific fabrics, hardware, materials and textures reviewed and specified for the next set of prototypes.
  • Initial Contact with Logistics Partner in Vietnam, Indonesia and US for shipping and, warehousing and distribution coordination.
  • Development of branding items; IP trademarks & logo, graphic guidlines, website and social media promotion materials.
  • Multiple physical sample prototypes of all gear bags and technical pouches are created, evaluated, revised, recreated until a final solution is selected for production.

4 : PROMOTE

Along with the development of our Intellectual Property activities  to protect our trademarks and pending patents for the brand is our impact on social media to; build our community, drive interest, and gain the financial backing needed to launch Woven Granite.

Phase 4 Promote

Covers any pre-production evaluation and refinements to product solution, vendor liaison.

Result – Liaison and evaluation of this nature ensures that all detailing of the chosen product solution, and agreed upon project goals are carried completely into production.

Activities & Deliverables

  • Partner Production Vendor selection and liaison.
  • Generation of the ‘Golden Sample’ Prototype for all products.
  • Analysis of results from test market.
  • Review of production schedule.
  • Review of pre-production ‘first article’ product.
  • Post-production revisions to final product design as needed.

5 : PRODUCE

Covers any pre-production evaluation and refinements to all  ‘Golden Sample Products’ with our Production Vendor Partner, Logistics Partner ensuring all detailing of the chosen product solution, and agreed upon project goals and deliverables are carried completely thru production to distribution.

Production begins with generation of a ‘First Article Production Sample’ that all produced goods will be judged against and established as Quality Control Article.

Phase 4 Produce

Activities & Deliverables

  • Partner Production Vendor selection and liaison.
  • Final revisions of the ‘Golden Sample’ Prototype for all products.
  • All production materials, fabrics, and hardware are selected and prepared for production.
  • Analysis of results from any test market is conducted.
  • Review of production schedule.
  • Review of pre-production ‘first article’ product.
  • Full scale production begins and is completed.
  • Quality Control is conducted at the beginning and throughout the production.
  • Post-production review of final product design as needed.
  • Logistic Partner takes custody of final products and prepares for shipment to US facility and distribution.

6 : DISTRIBUTE

Finished products are individually packaged, protected, and boxed ready for shipment.

Our Logistics Partner takes possession from our Manufacture Vendor Partner in their country of origin and loaded on the container ship to be shipped to our US port in Long Beach California.

Once the shipment clears customs in the US, they are transported to our warehouses in Utah by train or by semitrailer.  Items are sorted, catalogued, placed in our protective polybag in our warehouse, orders are reviewed, filled and delivered to our customers.

An email notice is sent to all customers that the items will arrive soon.

Phase 5 Distribute

Finished products are individually packaged, protected, and boxed ready for shipment.

  • Our Logistics Partner takes possession from our Manufacture Vendor Partner in their country of origin and are loaded on the container ship to be shipped to our US port in Long Beach California.
  • Once the shipment clears customs in the US
  • Products are transported to our warehouses in Utah by train or by semitrailer.
  • Items are sorted, catalogued, placed in our protective polybag in our warehouse,.
  • Orders are reviewed, filled and delivered to our customers.
  • An email notice is sent to all customers that the items are on the way.