Why Kickstarter?
By engaging with early adopters of our products we gain valuable insight into what the end users want in terms of the function and features that are important to the tool gear category.
The Kickstarter and our Social Media communities offer instant valuable feedback on our products, that we take to heart and include in the market research for future designs we create, while financially supporting our current product launch in order to reach our funding goals.
Phase 1: Discovery
A project initiation meeting held between CoFounders to discuss project objectives, functional parameters, user interaction / competitive products & feature analysis to establish design attributes in the potential Design Platform and market needs.
Result – greater understanding of product category innovation opportunity, competitors, product, market, and user concerns.
Activities & Deliverables
Exploration
Investigate multiple concepts addressing the Design Program objectives, goals, constraints, user orientation, and market needs established in Phase 1. Including aesthetic directions, and unique product features.
Result – concept design directions and/or models to evaluate aesthetic, compartmentalization, and operational recommendations.
Activities & Deliverables
Design
Continued development, evolution, and refinement, including studies of unique panel configuration, usability, stacking, nesting, ‘new’ storage opportunities, and their effects on the chosen design directions.
Result – Refined product directions that meet all desired goals of the Product Definition, for refinement into validation.
Activities & Deliverables
Validate
Refinement of chosen designs and generation of refined sample prototypes into tangible form to evaluate: direction, product details, sewing and construction options, and marketability for optimal solution.
Result – physical pre-production sample prototypes generated accurately representing the appearance, functionality, dimensions, and ergonomics of the proposed final product for evaluation.
Activities & Deliverables
Document
Develop supporting materials to facilitate the final product solution into production. Result – comprehensive documentation of design solution for review, evaluation and detailed specification for the generation of 1st and follow up pre-production samples of the proposed gear bags.
Activities & Deliverables
Launch
Covers any pre-production evaluation and refinements to product solution, vendor liaison.
Result – Liaison and evaluation of this nature ensures that all detailing of the chosen product solution, and agreed upon project goals are carried completely into production.
Activities & Deliverables
The world. On his trip, Peter learned that carrying a nice big camera around is actually a real pain in the ass. He returned to his San Francisco apartment and did what any responsible person would: quit his job and spe
The world. On his trip, Peter learned that carrying a nice big camera around is actually a real pain in the ass. He returned to his San Francisco apartment and did what any responsible person would: quit his job and spe
A culmination of unique career paths in consulting and a shared history of collaboration across a variety of product categories, have led our founders to join forces to launch the innovative tool gear brand . . . Woven Granite. Find out more about their experience and what inspires them.
Check out the many organizational features of all our gear and pouches for craftsman who are honing the skills of their trade.
Discover & Explore
Target User
Unique Selling Position
Customer Needs
Key Features (Must Haves / Nice to Haves)
Financial Targets
Design
Select Design Direction
Preliminary Human Factors Evaluation
Preliminary Patent Review
Design Refinements
Final Concept Direction
Tech Pack
Functional Prototype Sample
Costing from Factory
Risk Assessment of Current Product
Product Launch Plan
Company Name
Product Component Definition
Sample Prototype Plan
Refine Product Direction based on:
Modify Tech Pack as needed
Field Test Second Round Samples
Final Hazzard Assessment
Final Financial package
Kickstarter
Finalize all Wording on all components
Website
Fulfillment Center
Production
Validate
Target User
Unique Selling Position
Customer Needs
Key Features (Must Haves / Nice to Haves)
Financial Targets
Select Design Direction
Preliminary Human Factors Evaluation
Preliminary Patent Review
Design Refinements
Final Concept Direction
Tech Pack
Functional Prototype Sample
Costing from Factory
Risk Assessment of Current Product
Product Launch Plan
Company Name
Product Component Definition
Sample Prototype Plan
Refine Product Direction based on:
Modify Tech Pack as needed
Field Test Second Round Samples
Final Hazzard Assessment
Final Financial package
Kickstarter
Finalize all Wording on all components
Website
Fulfillment Center
Production
Document
Target User
Unique Selling Position
Customer Needs
Key Features (Must Haves / Nice to Haves)
Financial Targets
Select Design Direction
Preliminary Human Factors Evaluation
Preliminary Patent Review
Design Refinements
Final Concept Direction
Tech Pack
Functional Prototype Sample
Costing from Factory
Risk Assessment of Current Product
Product Launch Plan
Company Name
Product Component Definition
Sample Prototype Plan
Refine Product Direction based on:
Modify Tech Pack as needed
Field Test Second Round Samples
Final Hazzard Assessment
Final Financial package
Kickstarter
Finalize all Wording on all components
Website
Fulfillment Center
Production
Produce
Target User
Unique Selling Position
Customer Needs
Key Features (Must Haves / Nice to Haves)
Financial Targets
Select Design Direction
Preliminary Human Factors Evaluation
Preliminary Patent Review
Design Refinements
Final Concept Direction
Tech Pack
Functional Prototype Sample
Costing from Factory
Risk Assessment of Current Product
Product Launch Plan
Company Name
Product Component Definition
Sample Prototype Plan
Refine Product Direction based on:
Modify Tech Pack as needed
Field Test Second Round Samples
Final Hazzard Assessment
Final Financial package
Kickstarter
Finalize all Wording on all components
Website
Fulfillment Center
Production
